The hilarious behind-the-scenes story of two guys who went out for coffee and dreamed up a silly little sitcom they thought no one would watch (NBC executives agreed). Against all odds, Seinfeld became a cultural sensation that changed television and bled into the real world.
***A NEW YORK TIMES BEST SELLER*** "Her book, as if she were a marine biologist, is a deep dive...Perhaps the highest praise I can give Seinfeldia is that it made me want to buy a loaf of marbled rye and start watching again, from the beginning." -Dwight Garner, The New York Times "Even for those of us who imagine ourselves experts, Armstrong scatters delicious details throughout her book, like so many Jujyfruits we can't resist... [I]n describing the making and writing of this singular show, Armstrong is queen of the castle. Her stories about "Seinfeld" are real - and they're spectacular." -Washington Post "Lively and illuminating. A wildly entertaining must-read not only for Seinfeld fans but for anyone who wants a better of understanding of how television series are made." -Booklist, starred review "[S]avvy and engaging...the best way to enjoy "Seinfeldia" is to read the book with TV remote in hand, calling up episodes on Hulu as Ms. Armstrong adroitly recounts the back story of these still-captivating shows that were never, ever about nothing." -Wall Street Journal "The heart of Armstrong's book and its most engaging quality is how it all came to be: the Seinfeld rules of the road that seemed to be without rules; the actors who left their indelible mark (Bryan Cranston as dentist Tim Whatley, Teri Hatcher as one of Jerry's "spectacular" girlfriends) and the parade of moments about nothing that really turned out to be something." -USA Today "Even as someone lucky enough to be on the show, I couldn't put Seinfeldia down." -Larry Thomas, "The Soup Nazi" "Armstrong's intimate, breezy history is full of gossipy details, show trivia, and insights into how famous episodes came to be. How nothing could become something or how a national TV audience learned to live in a Beckett-ian world. Perfect for Seinfeldians and newcomers alike." -Kirkus Reviews "Armstrong offers a masterly look at one of the greatest shows. The research involved makes this a boon to television scholars, but Seinfeld enthusiasts will also enjoy this funny, highly readable book." -Library Journal