* Author PR visit to the UK will generate extensive media coverage * National press colour advertising campaign * Poster * Submitted for trade promotions * Reading copies available

IMPAC Dublin Literary Award 2005.

* 'A powerful book' Time

Mitch Albom writes for the Detroit Free Press and has been voted America's No. 1 sports columnist ten times by the Associated Press Sports Editors. A former professional musician, he hosts a daily radio show on WJR in Detroit.