Growth IQ - The Ten Smart Decisions That the World's Most Successful Businesses Make

Author(s): Tiffani Bova

Business

Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customisation, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.Bova breaks down the strategies deployed by a wide range of companies to show you how: * GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience. * Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books. * Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.


Product Information

General Fields

  • : 9781529004670
  • : Pan Macmillan
  • : Macmillan
  • : August 2018
  • : --- length: - '23.4' width: - '15.3' units: - Centimeters
  • : books

Special Fields

  • : Paperback
  • : English
  • : 658.406
  • : 352
  • : Tiffani Bova