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The Eureka Factor: Creative Insights and the Brain by John Kounios
28.00 NZD
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Category: Popular Science
Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? How can we have more of them? John Kounios and Mark Beeman, leading experts on the neural bases of insight and creative thinking, have conducted pioneering neuroimaging research examining brain activity at and ...Show more
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